Founder
Hanadi Yafei
Software engineer turned UX strategist
17 years at the intersection of technology and design. Previously led UX at SAP and Litmos. Certified Design Operations Manager. Has guided companies through successful acquisitions.
For SMB & Mid-Market Owners
AI has changed the speed of business.
Has your company caught up?
Most companies have AI tools, not AI-enabled operations. We help SMBs and mid-market companies redesign workflows so AI creates measurable speed, leverage, and ROI.
Schedule a discovery call
30 minutes. We come back with where AI fits in your business.
The AI gap
AI tools are everywhere. Business results are not.
Your team is using ChatGPT, Copilot, Gemini, Claude, and AI features inside your software. But the business still runs the same way.
The bottleneck isn't access to AI. It's whether the business knows how to work differently.
What changed
AI compressed the distance between idea, execution, and insight.
Before AI
- Product offers took weeks or months to define, draft, test, revise, and package.
- Dashboards showed what happened after the fact.
- Reports, analysis, and first drafts waited on people, meetings, and handoffs.
With AI
- Ideas can move from research to offer to test in days or weeks.
- Data can be queried, analyzed, and explained faster than a dashboard ever could.
- Teams can generate, review, refine, and act faster.
How to know your AI usage is stuck
Sound familiar?
01
Employees are using AI differently across the company.
02
Leadership cannot tell what is working.
03
AI usage is not tied to revenue, cost, or time savings.
04
Data and privacy rules are unclear.
05
Teams are still copying, pasting, and manually checking everything.
06
Pilots start but never become standard workflows.
07
No one owns the AI operating model.
Engagement options
Three ways to work together.
Start with clarity. Move to implementation. Build a durable capability.
Assessment
2–3 weeks
Starting at $10,000
Best for
Companies that need clarity before committing to implementation.
You leave with
A clear picture of where AI can create business value, what the highest-priority opportunities are, and what to do first.
Sprint
6–8 weeks
Best for
Companies ready to implement. Want working AI workflows in weeks, not quarters.
You leave with
Working AI workflows with measurable business impact.
Partner
Monthly retainer
Best for
Companies that want AI to become a sustained operating capability, not a one-time project.
You leave with
AI as a continuous, compounding business capability.
Most engagements start with an Assessment. After that, you decide what to do next.
How we work
From scattered usage to measurable performance.
Practical, measurable, workflow-first. The arc of every engagement, regardless of size.
Business value
Workflow redesign
Implementation
Adoption
Governance
ROI
Where AI usually pays off first
Every function in your business has a workflow that could move faster.
The first win is rarely “big AI.” It is everyday work done faster and better.
Sales
Research, outreach, proposals, objections.
Marketing
Campaigns, content, segmentation, message testing.
Support
Ticket summaries, response drafts, knowledge lookup.
Operations
SOPs, process documentation, workflow automation.
Finance
Spend analysis, variance explanation, management reporting.
Leadership
Decision briefs, KPI interpretation, meeting follow-up.
Production AI track record
Production AI in finance, healthcare, and legal.
Financial services
Production AI for Fortune 500 banks including JPMorgan Chase, BNY Mellon, Morgan Stanley, and Credit Suisse.
Healthcare
AI-driven diagnostic and radiology tools deployed across a national medical testing facility and 24 regional hospitals.
Legal
A private, on-prem GPT-4-class AI for law firms. Contract review and legal Q&A with zero data leaving.
SOC 3 compliant. ISO 27001 compliant. On-premise deployment supported. The same depth, scoped for your business.
The discovery call
What you'll come out of 30 minutes with.
Where AI can save or make money in your business.
Which workflows are ready to redesign now.
Where your current AI usage creates risk.
What a sensible first 30 days looks like.
The team
Built by senior operators.
Hanadi and Leonard lead every AI Transformation engagement.
Strategic AI lead
Leonard Langsdorf
25+ years building production AI
Has led AI delivery for Fortune 500 banks (JPMorgan Chase, BNY Mellon, Morgan Stanley, Credit Suisse), AI-driven diagnostic tools across networks of hospitals, and production AI platforms in agricultural finance.
Schedule an AI Transformation Assessment.
A 30-minute discovery call. We come back with where AI fits in your business, where it is risky, and what a sensible first 30 days looks like.