Tech Startup Founders
SMB Owners
AI products for tech startup founders.
AI transformation for SMB owners.
We partner with tech startup founders to build AI products end-to-end. We help small and mid-market business owners put AI to work inside their business. Same senior team for both.
Where our team has shipped
JPMorgan ChaseBNY MellonMorgan StanleyCredit SuisseSAPLitmosRobloxUber EatsHyundaiWestJet
For AI-Native Startup Founders
We build AI products with founders.
Building an AI product means stitching together an AI engineer, a designer, and a product strategist, and praying they align.
We're the one team that does all three, working as a partner alongside your founding team. AI engineering, product and UX design, and product strategy. One team, one partnership, from idea to shipped.
How we partner with founders
Three workstreams. One team.
AI Engineering
Model selection, RAG, evals, fine-tuning, agents. Private and on-prem deployment when data sensitivity demands it. Production infrastructure your product can run on: latency, cost, monitoring, guardrails.
Shipped inside JPMorgan Chase, BNY Mellon, Morgan Stanley, Credit Suisse, and networks of hospitals where compliance is not optional.
Product & UX Design
Designing for probabilistic outputs, trust, error states, and confidence signals. Information architecture for AI-first workflows. UI, prototypes, design systems, and the marketing site when you're ready to launch.
Consumer products shipped at Roblox, Uber Eats, Keurig, WestJet, Hyundai, 7-Eleven, and Canadian Tire.
Product Strategy
What to build first. What to cut. What to defer. Feature prioritization, MVP definition, roadmap, measurement, positioning, and go-to-market thinking.
17 years across SAP, Litmos, and design ops leadership. Multiple successful acquisitions guided.
Not three vendors. One partner.
Recent work
A private GPT-4-class AI for law firms. Deployed entirely on their own infrastructure.
Legal servicesOn-premiseGPT-4 classZero data leaves
Start a partnership
A 30-minute call. We come back with what we'd actually build.
For SMBs & Mid-Market · AI Transformation
AI tools are not AI transformation.
Most businesses are using AI. Few are seeing real change. The tools sit on desktops. The pilots stall. The business runs the same way. We help you change the business, not just buy tools.
Why Delphi
Business Strategy + Workflow Redesign
Every recommendation tied to a workflow or performance metric, not a tool category.
Practical Implementation + Team Adoption
We build and deploy working workflows. Train the team. The change sticks past the engagement.
Governance + ROI Measurement
Standards and measurement systems so leadership knows what's working, what's safe, and where to invest next.
We help leadership move from “our team is experimenting with AI” to “AI is improving how our business operates.”
AI Transformation engagements · For SMBs & mid-market
Three paths to your AI Transformation.
Start with clarity. Move to implementation. Build a durable capability.
Assessment
2–3 weeks
Starting at $10,000
Best for
Companies that need clarity before committing to implementation.
You leave with
A clear picture of where AI can create business value, what the highest-priority opportunities are, and what to do first.
Sprint
6–8 weeks
Best for
Companies ready to implement. Want working AI workflows in weeks, not quarters.
You leave with
Working AI workflows with measurable business impact.
Partner
Monthly retainer
Best for
Companies that want AI to become a sustained operating capability, not a one-time project.
You leave with
AI as a continuous, compounding business capability.
Most engagements start with an Assessment. After that, you decide what to do next.
Track record
Production AI in finance, healthcare, and legal.
Financial services
Production AI for Fortune 500 banks including JPMorgan Chase, BNY Mellon, Morgan Stanley, and Credit Suisse.
Healthcare
AI-driven diagnostic and radiology tools deployed across a national medical testing facility and 24 regional hospitals.
Legal
A private, on-prem GPT-4-class AI for law firms. Contract review and legal Q&A with zero data leaving.
SOC 3 compliant. ISO 27001 compliant. On-premise deployment supported. The same depth, scoped for your business.
Schedule a discovery call
A 30-minute call. We come back with where AI fits in your business.
Team
The team.
Hanadi and Leonard lead every engagement, on both founder AI product builds and SMB transformations. For AI product builds, we add a senior design partner.
Founder
Hanadi Yafei
Software engineer turned UX strategist
17 years at the intersection of technology and design. Previously led UX at SAP and Litmos, where she built design systems, led accessibility initiatives, and managed mobile teams. Certified Design Operations Manager. Has guided companies through successful acquisitions.
Strategic AI lead
Leonard Langsdorf
25+ years building production AI
Has led AI delivery for Fortune 500 banks including JPMorgan Chase, BNY Mellon, Morgan Stanley, and Credit Suisse, AI-driven diagnostic tools across networks of hospitals, and production AI platforms in agricultural finance. The on-prem legal AI is his latest.
Design partner · AI product builds
Principal Product Designer
Consumer products at global scale
When we build AI products with founders, our design partner leads the design work. Has shipped at Roblox, Uber Eats, Keurig, WestJet, Hyundai, 7-Eleven, and Canadian Tire. Consumer platforms used by hundreds of millions of people.
Tell us what you're working on.
Whether you're building an AI product or trying to make AI pay off inside your business, we'll come back with what we'd actually do.