Live heart rate coaching. Daily readiness scores from HRV, sleep, and training load. Recommendations from "Full Send" to "Rest Day." Coaches finally see who's recovered and who's not — in real time, on the wrist.
Athletes train hard. Coaches program workouts. But nobody has data on what actually happens during the session.
Coaches write workouts on whiteboards. Athletes train by feel. Heart rate? Unknown. Pacing? Guesswork. Recovery? "How do you feel today?" After the session, the coach has zero data. No station times, no HR zones, no way to know who's overtraining and who's coasting.
The coach publishes training. Athletes get guided segments on their Apple Watch with live heart rate zones and pacing. Every rep, every station, every heartbeat flows back to the coach dashboard in real time. For the first time, coaches can see inside the workout — and use that data to coach better.
Coach programs. Athlete trains on the Watch. Data flows back. Performance improves.
Existing tools record what happened after the fact. Station Zero coaches in real time and tracks everything.
Real-time BPM and HR zones on the wrist during every workout. Zone targeting, effort gauges, and pacing cues. The athlete trains smarter. The coach sees it all.
Step-by-step segments on Apple Watch. HYROX stations, AMRAP rounds, interval timers, rest countdowns. The Watch coaches the athlete through every phase.
See every athlete's results in real time. HR per station, duration, calories, RPE, round splits. Spot who crushed it and who needs recovery — instantly.
Daily readiness computed from HRV, resting HR, sleep quality, and training load. Recommendations from "Full Send" to "Rest Day." Coaches see who's recovered and who's not.
Per-station timing for SkiErg, Sled Push, Wall Balls, and every HYROX exercise. Compare sim to sim. Find weaknesses. Track improvement over months.
Predict race finish times from training splits. Compare station times to gym averages. Athletes see exactly where to focus to shave minutes off their HYROX time.
Every workout generates actionable insights. The more athletes train, the smarter the platform gets.
Three forces converged to create this opportunity.
Clinical-grade heart rate sensors on 100 million wrists. Athletes already own the hardware. They just need the software.
From 10,000 to 100,000+ competitors in 3 years. 50% YoY growth. A standardized race format that makes data comparison incredibly valuable.
Existing tools — Wodify, SugarWOD, Whoop — either log scores after the fact or give data only to the athlete. Nobody connects coach and athlete in real time.
From programming to performance insights in four steps.
Create or paste any workout. HYROX sim, AMRAP, For Time, intervals. Schedule it for any date.
Open Watch. Pick scaling level. Get guided segments with live HR zones, pacing cues, and rest timers.
Results sync to the coach dashboard instantly. HR, station times, calories, RPE, round splits.
Spot weaknesses. Adjust programming. Track training load. Coach with data, not guesswork.
HYROX and functional fitness is massive, growing fast, and underserved by technology.
Growing 7.5% annually. 15,000+ CrossFit affiliates, hundreds of HYROX training gyms, all needing better tools.
Target pricing. At 50 athletes per gym, that's $750-1,250/month recurring revenue per gym.
Conservative capture of the addressable market. Data moat deepens with every workout logged.
Every workout makes the platform more valuable — for the athlete and the coach.
After 3 months, they have a performance profile: HR patterns across workout types, station-specific times, recovery trends, PRs. That history doesn't exist anywhere else. Switching means starting over.
Training load data across the entire gym. Which athletes are peaking, who's at injury risk, how programming changes affected performance. This compounds weekly — the longer they use it, the more they depend on it.
Existing tools do pieces of the puzzle. Nobody connects coach, athlete, and real-time biometrics in one platform.
| Capability | Station Zero | ROXFIT | Wodify | Whoop | BTWB | FITR |
|---|---|---|---|---|---|---|
| Live HR on wrist | ✓ | ✓ | Myzone only | ✓ | Passive | ✗ |
| Coach sees athlete HR | ✓ | ✗ | Kiosk | ✗ | ✗ | ✗ |
| Guided workout segments | ✓ | Partial | ✗ | ✗ | ✗ | ✗ |
| HYROX station tracking | ✓ | ✓ | ✗ | ✗ | ✗ | Templates |
| Readiness / recovery score | ✓ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Coach programming tools | ✓ | ✗ | ✓ | ✗ | ✓ | ✓ |
| Race finish predictor | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ |
| No extra hardware | ✓ Apple Watch | ✓ | $100+ Myzone | $300 band | ✓ | ✓ |
| Coach + Athlete platform | ✓ | Athlete only | ✓ | Athlete only | ✓ | ✓ |
| Funding / stage | Pre-seed | $1.9M seed | Established | $405M raised | Established | HYROX partner |
Station Zero isn't another workout logger. It's the only platform that closes the loop between programming, execution, and insight.
ROXFIT raised $1.9M building an athlete-only HYROX app. No coach dashboard, no gym platform, no team management. Station Zero is the only HYROX platform that serves both the coach and the athlete — closing the data loop between programming and performance.
Wodify's HR tracking requires Myzone chest straps ($100+ each) displayed on a gym kiosk. Station Zero uses the Apple Watch athletes already own — live HR on their wrist, not on a TV across the room. Zero hardware cost to the gym.
Whoop gives incredible biometric data to the athlete — but the coach never sees it. Station Zero routes HR, readiness, training load, and recovery data directly to the coach dashboard. The coach can finally use biometric data to make programming decisions.
No competitor delivers step-by-step workout segments with live HR zone coaching on the Apple Watch. BTWB passively records. Strava tracks after. Apple Fitness+ plays videos. Station Zero actively coaches the athlete through every station, rest, and round — in real time.
Features that make investors say "wait, it does that too?"
Set up a camera at any station. It auto-detects athletes via on-device face recognition, records their set, and saves the clip for coach review. Privacy-first — all processing on-device, no cloud.
Coach describes what they want in natural language. AI generates a complete workout template with stations, scaling levels, duration, and segments. Save, edit, publish in seconds.
Daily readiness computed from HRV, resting HR, sleep quality, and training load. Recommendations range from "Full Send" to "Rest Day." Coaches see who's recovered and who's not.
Predict race finish times from training splits. Compare station times to gym averages. Athletes see exactly where to focus to shave minutes off their HYROX time.
Athletes record movement videos during training. Coach reviews clips with annotations. Build a personal video library for technique progression over time.
Live circuit timer with team cards, partner rotation, and station tracking. Real-time broadcast to all athlete devices. Built for class-style HYROX training.
Built fast, shipping weekly, validated with real coaches and athletes.
Designed for scale from day one. Zero infrastructure cost at current usage.